By: Colby Wilson, Assistant Director of Athletics/External Relations & Communications
CLARKSVILLE, Tenn. – Austin Peay State University Athletics and Mercedes-Benz of Music City have announced a multi-year partnership through Taymar Sales U. supporting Austin Peay athletics that will make the Nashville-based luxury retailer the official luxury partner of Austin Peay athletics.
Through this partnership, the club level at Fortera Stadium will officially be renamed the Mercedes-Benz of Music City Club Level.
The Mercedes-Benz of Music City Club Level stands as one of Austin Peay's premier luxury gameday offerings across all sports. The 310-seat, open-concept space invites fans to enjoy Governors football from the stands while enjoying the premium amenities of the club experience. The 8,000-square-foot space offers complimentary food and soft drink options for patrons, and offers beer, wine and liquor sales for fans age 21-and-older.
"We're thrilled to welcome Mercedes-Benz of Music City to the Austin Peay family and recognize their commitment to the future of Austin Peay Athletics through the naming rights of the Mercedes-Benz of Music City Club Level at Fortera Stadium," said Parker Phillips, General Manager, Revenue Generation & Corporate Partnerships. "This partnership goes beyond branding a premium space. It represents a strategic investment in our athletics department, our student-athletes, and the experiences we provide our fans across all of our sports. We're grateful for Mercedes-Benz of Music City's support as we continue to build momentum for Austin Peay Athletics."
The partnership provides Mercedes-Benz of Music City with a prominent presence at Fortera Stadium while enhancing one of Austin Peay Athletics' signature gameday experiences. The partnership reflects a shared commitment to the Clarksville community and to creating memorable experiences for Governors fans throughout the year.
Trey Dressler, General Sales Manager, Mercedes-Benz of Music City
"Mercedes-Benz of Music City is thrilled to announce our long-term partnership with Austin Peay State University and APSU Athletics. Clarksville and Montgomery County represent the fastest growing areas in the state. As this market continues to grow, so will the demand for luxury vehicles and a relationship-based client experience.
"As the father of two Governors, I've seen first-hand the deep connection between this community and the University. As The Official Luxury Partner of Austin Peay Athletics, Mercedes-Benz of Music City is not only committing to the University, but to the entire Clarksville community."
The Governors return to Fortera Stadium on Sept. 12 to take on Morehead State; season and single-game tickets are on sale now by calling 931-221-PEAY. For news, updates, and future ticket information, follow Govs football on X (@GovsFB), Instagram (@GovsFootball), and Facebook, or stay tuned here at LetsGoPeay.com.
To follow all Governor sports and get live stats, schedules and access to your ticket account, download the new-and-improved Lets Go Peay app for iOS and Android.
About Mercedes-Benz of Music City
Culture First. Always.
Mercedes-Benz of Music City is proud to be a flagship of Dream Motor Group — an elite collection of luxury automotive dealerships across the South built on one guiding principle: culture comes first. Mercedes-Benz of Music City is a luxury retailer, and our success is always measured by that standard. Serving others is our foundation, and we follow a thoughtful, deliberate process to hire team members who are like-hearted. Driven to serve. You will feel the difference the moment you walk through our doors — a personalized, genuine experience, centered entirely on you.
About Taymar Sales U.
Taymar Sales U. is a North Carolina-based college sports marketing company focused on driving new revenue growth for athletic departments and organizations through ticket sales, sponsorship, ticket operations, and fundraising. Taymar Sales U. is committed to serving clients and colleagues and was founded on the belief that organizations want senior-level counsel, more personalized service, and increased goal alignment.
