What is a trademark?
A trademark is simply a symbol or word used by a manufacturer or organization to identify its goods or services and distinguish them from its competitors. In practice, a trademark does more than that. It conveys to consumers the desirability of the product bearing the mark, and it helps to promote the goods it is identified with. Once this is accomplished, the trademark owner has attained something of value.
What qualifies as a trademark, logo and/or symbol of APSU?
A trademark is any mark, word, letter or symbol associated with Austin Peay State University that can be distinguished from those of other universities, teams or organizations.
Who must be licensed?
Any individual, organization or company wishing to use the name or identifying marks of Austin Peay State University must obtain a license. This includes manufacturers or service providers who use APSU's name or logo on products (including premiums for promotions) or in advertising.
What kinds of products may be licensed?
Most products will be considered for licensing. However, the University reserves the right to decline licensing of specific products. Alcohol and tobacco products will not be licensed. All goods bearing the marks of Austin Peay State University must be licensed.
Is it true that student/campus organizations must utilize an officially licensed manufacturer of products which are specifically produced on their behalf?
Yes. These manufacturers are then obligated to submit the design to the University's Public Relations Office for approval pursuant to the terms of their licensing agreement with Austin Peay State University.
What is the process for having items produced which have the University's name or logo on them for departmental use (T-shirts, novelty items, etc...)?
Arrangements for special events T-shirts, merchandise, or departmental promotional items should be coordinated through the University's Public Relations Office to ensure that the manufacturers are officially licensed to use University trademarks. The University's Public Relations Office keeps a list of all manufacturers who are licensed and will provide a copy of this list to any recognized department or organization of the University that wishes to obtain products for general distribution. (You may also click here to see the current licensee list)
Do Departments and University offices need permission to utilize the University's trademarks?
Not always. One benefit of the new visual identity standards is that the standards for campus use of the University signature and other trademarks are well documented and available. Departments and university offices should strictly adhere to the "Visual Identity and Agreement Policy" as written. Generally speaking
- The logos should not be altered in any fashion, and
- The logos should have the proper trademark symbols (the AP logo, Austin Peay State University, the Governor mascot logos and the words "Governors” should always be accompanied by the symbol ®, and
- The logos should not be used in association with a private business or used in a manner which might associate (or imply endorsements) by the University with an outside business or product.
For more information, to request permission to use the image or to report unlicensed goods, contact:
Bill Persinger
Executive Director for Public Relations and Marketing
206 Browning Building
P.O. Box 4567
Clarksville, TN 37044
931-221-7459
persingerb@apsu.edu
