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Austin Peay State University Athletics

APSU Athletics Branding & Local Style Guide

BRAND IDENTITY GUIDES

The Austin Peay Athletics Official Brand Identity Guide outlines the correct usage of Austin Peay Logos and Wordmarks. It is available online and may be downloaded through the links below.

OFFICIAL COLORS

The following boxes indicate the three official Austin Peay Athletics colors. The hexadecimal code (preceded by a pound sign) is for website use, the RGB codes are for use in Microsoft Office products and the PMS (Pantone Color Management System) number is for print use.

#C41E3A
RGB (196, 30, 58)
PMS 200C
GOVERNORS RED		 #000000
RGB (0, 0, 0)
PMS BLACK
BLACK 		#ADAFAA
RGB (173, 175, 170)
PMS 429C
SILVER GRAY

AFFIRMATIVE ACTION/EOE STATEMENT

Please be aware the Tennessee Board of Regents REQUIRES an Affirmative Action/EOE statement on all print jobs that meet ANY ONE of the following criteria:

  • The publication is being printed off-campus.
  • Printing and/or design costs exceed $50.
  • The publication is being distributed off campus.
  • The publication is for an on-campus event that is open to the public.

A good rule of thumb and good habit is to include the statement in any publication or electronic communication you produce that is intended to be seen by the public, just to insure compliance with state and federal obligations. The latest Affirmative Action/EOE Statement is available at http://www.apsu.edu/pr-marketing/publication-creation-and-review.

LOCAL STYLE GUIDE

The LetsGoPeay.com style guide defines standards and provides templates for use on the official Austin Peay Athletics Department site. The goal is to convey a consistent image for Austin Peay Athletics. Within the style guide, you will find information to help build and maintain pages at LetsGoPeay.com.

AUSTIN PEAY

Mascot: For all teams, Governors on first reference, Govs on succeeding references.

Possessive Form: Keeping with standard English usage, the possessive forms of the mascots should place the apostrophe after the entire word (e.g. Govs', Governors'). NEVER place the apostrophe before the "s".

University Name: Austin Peay State University is the formal name of the university, Austin Peay may be used. Never use Austin Peay State.

Abbreviation: The preferred abbreviation is APSU to avoid confusion with the Associated Press which uses AP consistently.

Lady Govs: Austin Peay's women's athletics teams formerly used Lady Govs as their mascot. However, this usage has been completely discontinued.

ATHLETICS

Please include the "s" in Athletics when referring to the Austin Peay Athletics Department.
    Correct: Austin Peay Athletics Department, Athletics Director
    Incorrect: Austin Peay Athletic Department, Athletic Director

WEBSITE & LINKS
Please use LetsGoPeay.com when referencing our official site. Please capitalize each letter that denotes a word (the "L", "G" and "P"). Do not include the "www". This aids in branding our URL.
    Correct: LetsGoPeay.com
    Incorrect: www.letsgopeay.com, letsgopeay.com
 
If telling fans to visit a site or to email for more information, please link. External links off LetsGoPeay.com should open in new window or tab (see below).
    HTML for link: LetsGoPeay.com | HTML for email link: Email Us
 
Internal links to pages on LetsGoPeay.com do not open in new windows. All external links off LetsGoPeay.com open in new windows. Using the tab Target, select "New Window (_blank)" opens a link in a new window:
    Internal Link: Internal Link | External Link: External Link

BIRTHDATES & AGES

For security and privacy reasons, please do not post full birthdays (month, day, and year) for student-athletes, coaches, or staff.
 
Please do not include ages in bios (for individuals, children, etc.). This aids in security and lengthens the "shelf life" of the content (i.e. it's not immediately outdated after a birthday).

TABLES, ICONS, AND GRAPHICS

You will see tables, icons, and graphics used throughout the site. When creating a table any header rows should be in red. The table body may be in white or "home gray" (see color description below in the "Schedule Tables" section) or you may alternate those two colors.

To use, create a new release and cut and paste these elements into your release. You will see an "x" before and after the content below. Highlight both the "x" before and after the tables to grab the content.
 
To create only one space between text, tables, etc., click "Shift + Enter" instead of "Enter".

This table can be used to highlight links to related content or multimedia:
 
x

Text, links, etc.

x
 

x

Header Header Header
Text Text Text
Text Text Text
Text Text Text

x
 

x

Header Header Header Header Header Header
Text Text Text Text Text Text
Text Text Text Text Text Text

x
 

SCHEDULE TABLES

TOURNAMENT COLORS
The following four colors are used within the schedules on LetsGoPeay.com to help identify the tournament's location:

#CAD2D5
(202, 210, 213)
HOME GRAY		 #A2AAAD
(162, 170, 173)
ROAD GRAY		 #F3E500
(243, 229, 0)
ASUN YELLOW		 #ADA687
(173, 166, 135)
NCAA TAN

GAME START TIMES
Use AP style for all times on schedule pages. 4 p.m., 4:15 p.m., Noon, 12 a.m.

RESULTS FORMATTING
When entering results for the following sports, please use the provided format:

  • GOLF
    • Place followed by all round scores in parentheses, include the total when more than one round is included. Separate each round with a dash and the total by a en dash (Alt-0150). Example: 9th (299-303-298–900)
  • CROSS COUNTRY, TRACK & FIELD
    • Use NTS to indicate No Team Score. If team scores are utilized, indicate place followed by team score or points. Example: 9th (110 pts)
  • TENNIS
    • Use NTS to indicate No Team Score, usually used in the fall during individual tournaments.

DATELINES
Please use the AP style shown below to begin all releases. Always bold. Clarksville is in all-caps with the AP abbreviation for Tennessee and dash (ALT-0150):
 
CLARKSVILLE – Text

For other locations, use the AP style, which is to put the dateline city in all-caps and the state or nation in lower case, followed by a dash. Large cities do not require state. | AP-Style State Abbreviations

COMMON TERMS
AP style for commonly used sports terms:

3-pointer
backboard
backfield
bullpen
drop-back pass
end zone
fast break
free throw
goal line, goal-line stand		 halftime
home run
hurry-up offense
jump shot
kick off (v), kickoff (n, adj.)
layup
offseason
offside
onside kick		 pitchers' duel
place kick
postseason
red zone
runback
running back
seasons (lowercase: spring)
sideline, on the sidelines
walk-on

Abbreviations
It isn't necessary to spell out the most common abbreviations on first reference (e.g. NCAA, NBA, NFL, MLB).
 
Academic All-America®, Academic All-American®
The only organization that can recognize or designate "Academic All-American" is CoSIDA, both terms are registered trademarks and that mark must be included when using the terms (Alt-0174). | More Info
 
All-America, All-American
Use All-American when referring specifically to an individual. Use All-America when referring to the team. Always list the awarding organization first: Associated Press All-America Team, AFCA All-America Team.
 
Baseball numbers
Some sample uses of numbers: first inning, seventh-inning stretch, 10th inning; first base, second base, third base; first home run, 10th home run; first place, last place; one RBI, 10 RBI. The pitcher's record is now 6-5. The final score was 1-0.
 
Coach
Lowercase in all uses unless the first word in a sentence, as a job description, not a formal title.

Collective nouns
Nouns that denote a unit take singular verbs and pronouns: class, committee, crowd, family, group, herd jury, orchestra, team.
    The class was involved with a complicated subject.

However, team names such as the Governors, the Predators, the Titans, take plural verbs.
    The Governors were involved in a back-and-forth affair.
 
Football numbers
Use figures for yardage: The 5-yard line, the 10-yard line, a 5-yard pass play, he plunged in from the 2, he ran 6 yards, a 7-yard gain. But: a fourth-and-two play. The final score was 21-14. The team won its fourth game in 10 starts.
 
Golf numbers
Use figures for par listings: He had a par 5 to finish 2-up for the round, a par-4 hole; a 7-under-par 64, the par-3 seventh hole. The first hole, the ninth hole, a nine-hole course, the 10th hole, the back nine, the final 18.

nonconference: no hyphen.

postseason, preseason: no hyphen.
 
Scores
Use figures exclusively, placing a hyphen between the totals of the winning and losing teams: The Reds defeated the Red Sox 4-3, the Governors scored a 12-6 football victory over the Racers, the golfer had a 5 on the first hole but finished with a 2-under-par score.