Matt Harman joined Austin Peay Athletics as its Deputy Director of Athletics and Chief Revenue Officer in June 2026.
Harman brings over a decade of experience to Clarksville and most recently served as the Senior Associate Athletic Director and Chief Revenue Officer at Coastal Carolina, a position he had held since Oct. 2024.
During his nearly two years in Conway, South Carolina, Harman oversaw the Chanticleers’ full external revenue portfolio, which included corporate partnerships, ticketing, licensing, premium seating, and special events. He also negotiated and executed a 10-year, $40 million multimedia rights partnership with Playfly Sports.
Harman also delivered record-setting revenue performances across CCU athletics, which featured a 12% growth in football and a 23% baseball season ticket growth. He helped in increasing licensing royalties by 71% through expanded brand monetization and strategic partnerships.
Prior to his time at Coastal Carolina, Harman served as the Assistant Athletics Director for Business Development at Radford, leading corporate partnerships strategy and inventory expansion where he led a 227% growth in sponsorship revenue. He also developed integrated partnership platforms across in-venue, digital, and community assets.
Harman began his career at Learfield, holding various positions with the organization from 2016-22. He worked with West Virginia from 2016-18, beginning as a sales representative and later becoming a Senior Account Executive. He then was an Associate General Manager while working with Iowa, before serving as an Associate General Manager and later Manager of Data and Analytics for Virginia Tech.
Harman earned his bachelor’s degree in business of administration from Radford in April 2014 before then earning his master’s in sport management from West Virginia in Dec. 2015.
